China Manufacturing Accelerates Global Hygiene Industry Integration! ---2025 Autumn Canton Fair
The 138th Canton Fair (Autumn 2025) is currently in full swing in Guangzhou. As one of the most influential and comprehensive trade platforms in the world, this year’s fair showcases new trends in exhibition format, participant structure, and trade models — highlighting China’s shift from “broad display” to “deep connection” in foreign trade.With the advancement of digitalization, globalization, and supply chain optimization, the traditional on-site exhibition model is rapidly being replaced by a more efficient hybrid approach combining online and offline engagement with targeted appointment-based meetings, significantly enhancing professionalism and operational efficiency.
According to official data, the 137th Canton Fair attracted 187,450 buyers from Belt and Road countries, accounting for about 64.9% of total overseas buyers, while 51,862 buyers came from traditional Western markets — an increase of only 3.4%. The overall trend shows that emerging market buyers are taking a growing share in global trade, with Southeast Asia, South Asia, Africa, the Middle East, and Latin America becoming the main drivers of export growth.In terms of buyer composition, there has been a notable rise in cross-border e-commerce platforms and small-to-medium importers, in addition to traditional large retailers, distributors, and brand purchasers. Moreover, the 137th session saw 171,750 first-time visitors and over 500,000 online buyers participating through digital platforms. This demonstrates that the dual-track “online + offline” model has become the new normal of the Canton Fair, greatly improving transaction precision and efficiency.
A noteworthy development this year is the changing behavior of international buyers. Unlike previous years when they primarily visited exhibitions to find factories, many now prefer to learn about suppliers and products in advance via official websites and social media, then arrange in-person meetings at the fair. This approach makes communication more focused and productive. At the same time, a considerable number of buyers now choose to visit manufacturing bases directly instead of relying solely on trade fairs — reflecting a shift from passive showcasing to active selection, with greater emphasis on efficiency and compatibility in business cooperation.
China has become the world’s largest diaper manufacturing and OEM hub, accounting for about 60% of global production, and this proportion continues to grow. As the core industrial cluster, Quanzhou, Fujian contributes around 60–70% of China’s diaper output, supported by a complete industrial chain and strong production capacity. Increasingly, international buyers are expressing strong interest in visiting Quanzhou’s hygiene product manufacturing bases for in-depth cooperation.Jiayue, as a leading comprehensive hygiene product manufacturer in Quanzhou, integrates R&D, production, and sales under one roof. With a 20,000 m² modern facility, Jiayue’s product range includes baby and adult diapers, sanitary napkins, underpads, wet wipes, and pet care products, which are exported to over 70 countries and regions worldwide. More and more overseas clients are now visiting Jiayue directly for on-site inspections and procurement, further promoting the internationalization of China’s hygiene industry.
During the third phase of the 2025 Autumn Canton Fair, Jiayue sincerely invites global customers and partners to visit Booth M22, Hall 20.1, to discover more about our premium hygiene care products.We look forward to meeting you in Guangzhou — to explore cooperation and jointly create a brighter future for the global hygiene industry.
