Jiayue OEM Sanitary Napkins Customization: A Comprehensive Process Overview
Against the backdrop of continuous upgrading in female consumption and growing health awareness, the sanitary napkin market is demonstrating a long-term and steady growth trend. As a typical fast-moving consumer good with rigid demand, sanitary napkins feature fixed usage cycles and high repurchase frequency. At the same time, consumers are placing increasing emphasis on comfort, safety, and functional performance, driving the market toward premium positioning and further segmentation.In the current market environment, the OEM model—characterized by controllable investment, efficient implementation, and flexible customization—enables clients to rapidly enter and scale within the sanitary napkin sector. Jiayue will provide a comprehensive overview of how to leverage the OEM approach to build a truly competitive and sustainable sanitary napkin product portfolio.
The top sheet of a sanitary napkin is in direct contact with the skin and represents the first point at which consumers perceive product quality. Jiayue sanitary napkins adopt ultra-soft nonwoven top sheets combined with either hot-air or spunbond processes, delivering a soft, breathable, and skin-friendly touch for enhanced wearing comfort. Top sheet patterns can be flexibly customized, including hot-air plain, hot-air mesh, hot-air large pearl, hot-air perforated, pure cotton top sheet, hot-air small circular holes, spunbond plain, and embossed designs, fully meeting the diverse needs of different markets and consumer preferences. In addition, clients may choose whether to anion chip or ADL according to local market positioning, enabling differentiated product customization.
The absorbent core is the key determinant of sanitary napkin performance and user experience. Mid- to high-end products typically adopt an SAP + absorbent paper structure, offering advantages such as thinness, rapid liquid distribution, and high retention efficiency. These configurations are primarily targeted at developed markets in Europe and North America, high-income regions in the Asia-Pacific, and selected Middle Eastern markets. Economic products, by contrast, commonly use a composite structure of fluff pulp + SAP + tissue paper, delivering high absorption capacity, controlled costs, and a thicker, more durable profile. This solution is better suited to price-sensitive markets such as South Asia, Africa, emerging Middle Eastern countries, and parts of Latin America. Clients can flexibly select absorbent core configurations based on the purchasing power and usage habits of their target markets.
The backsheet of sanitary napkins typically utilizes breathable PE material combined with an adhesive backing to ensure secure positioning and reduced movement during use. Individual unit packaging can be flexibly configured as easy-open packs or flow-wrap packs, balancing convenience with aesthetic presentation. A full range of sizes is available, including 180 mm, 245 mm, 290 mm, 320 mm, and 420 mm, covering all usage scenarios from daily protection to extended overnight use.
Outer packaging can be professionally customized on a one-to-one basis according to the client’s branding and aesthetic requirements. Both transparent bags and printed color bags are supported. Transparent packaging offers cost advantages, while color bags can be produced using aluminum foil or PE materials to further enhance brand recognition and meet the display and logistics requirements of different sales channels and markets.
