Pant-Type Sanitary Napkins Market Sees Rapid Growth — Jiayue Seizes Early Opportunities with Professional Expertise
As female consumers continue to place higher demands on menstrual health management and wearing comfort, pant-type sanitary napkins, as an innovative category within disposable feminine hygiene products, have experienced sustained market expansion in recent years. Compared with traditional pad-type sanitary napkins, menstrual pants offer superior coverage, a more secure fit, and enhanced leakage protection. They are especially suitable for nighttime use and high-activity scenarios, and are increasingly becoming the preferred choice for many women. The upgrading of consumer demand, together with modern lifestyle changes, is driving the rapid growth of this specialized market segment.
Accelerating urbanization and rising female labor participation have significantly increased consumer attention to comfort, safety, and protection stability in menstrual care products. Demand for products designed for nighttime use and active scenarios is particularly prominent. Meanwhile, social media exposure, menstrual health education, and younger consumers’ openness to innovative feminine care products have further raised awareness and acceptance of menstrual pants. In addition, the rapid development of e-commerce and new retail channels has accelerated market penetration, enabling scale growth across first-tier, emerging first-tier, and second-tier cities.
From a regional perspective, the global sanitary napkin market continues to grow steadily, while development trends vary by region. In Southeast Asia, driven by accelerating urbanization, higher female workforce participation, and the fast penetration of e-commerce channels, demand for high-protection nighttime menstrual pants is being rapidly released. Jiayue’s menstrual pants have already been introduced to major markets such as the Philippines, Indonesia, and Cambodia, gaining broad recognition. In China, supported by a vast consumer base and mature online sales channels, menstrual pants continue to expand across diversified usage scenarios. Meanwhile, developed markets such as Japan, South Korea, Europe, and North America place greater emphasis on product quality and functional segmentation, with high acceptance of mid- to high-end menstrual care products, providing a stable environment for the long-term development of menstrual pants.
As a professional supplier in China’s hygienic products industry, Jiayue remains committed to safeguarding women’s menstrual health, with a strong focus on the research, development, and manufacturing of sanitary care products. Through a well-established OEM/ODM customization system, Jiayue’s products have been exported to more than 70 countries and regions worldwide. In the feminine care segment, Jiayue centers its innovation on real user experiences, emphasizing secure fit, rapid absorption, and all-around protection to meet the needs of daily wear, nighttime use, and active scenarios. Leveraging modern manufacturing capabilities and extensive international export experience, Jiayue is dedicated to providing stable and efficient solutions, striving to be a trusted long-term partner for its global customers.
