China’s Sanitary Napkins Exports Continue to Rise， Seizing New Market Opportunities!
Sanitary napkins are an essential product for women during their menstrual period, playing a vital role in maintaining hygiene and health. In recent years, with the improvement of public health awareness and continuous advancements in manufacturing technology, sanitary napkins have been further optimized in terms of absorption, breathability, and safety. Product structures and functional designs have also become increasingly diversified. According to customs data, in July 2025, China’s total import and export volume of sanitary napkins reached 13.56 million kilograms, marking a year-on-year increase of 7.96%. This reflects steady growth in market demand and a positive momentum in the overall industry.
In July 2025, China’s sanitary napkin exports maintained stable growth, with an export volume of 12.68 million kilograms, up 9.17% year-on-year. The export value reached RMB 378 million, representing a 0.62% increase compared with the same period last year.The major export destinations include the United States, Russia, the Philippines, Taiwan (China), Venezuela, Hong Kong (China), the United Kingdom, Myanmar, Malaysia, and Vietnam. Overall, Chinese sanitary napkin products remain highly competitive in Southeast Asia and countries along the Belt and Road Initiative, benefiting from stable product quality, a complete supply chain, and strong cost performance — continuously strengthening and expanding their presence in the global market.
From a regional perspective, Fujian, Zhejiang, Guangdong, Jiangsu, and Shanghai rank among the top five provinces in sanitary napkin export value.Among them, Fujian Province maintains its leading position nationwide, supported by a well-established industrial chain, mature supporting resources, and convenient port logistics.
In July 2025, Fujian’s diaper export volume reached 5,317,525 kilograms, with an export value of RMB 139,735,083, showing a year-on-year growth of 35.20% and accounting for approximately 42% of the country’s total sanitary napkin exports.These figures highlight Fujian’s pivotal role and strong growth momentum in China’s hygiene-product export industry.
With the growing awareness of women’s health and evolving social attitudes, the demand for sanitary napkins continues to rise, showing vast market potential.As the largest hygiene-product manufacturing hub in Fujian Province, Quanzhou boasts a complete industrial chain and solid manufacturing foundation.Leveraging over a decade of industry experience and strong manufacturing capabilities, Jiayue has become a leading OEM/ODM manufacturer in the hygiene-care industry.Our 20,000 m² modern factory is equipped with multiple advanced automated production lines, ensuring high efficiency, stability, and reliable delivery.With strict quality control and a comprehensive service system, Jiayue has earned the long-term trust of global clients and established itself as an industry benchmark.Jiayue looks forward to working with partners worldwide to open a new chapter in the global hygiene-care market!
