Global Underpad Market Accelerates Growth –Jiayue Provides Comprehensive Solutions!
With the continuous rise of global population aging and healthcare needs, the hygiene care market is embracing unprecedented opportunities for growth. Among them, underpads, as a key subcategory of adult incontinence care, are gaining increasing attention thanks to their convenience and efficiency. According to research, in 2024, the global adult incontinence products market reached tens of billions of U.S. dollars in scale, and underpads, as an essential segment, are expected to maintain steady growth over the next 5–7 years.
The primary driver of underpad demand is the global aging trend. According to United Nations projections, by 2030, the population aged 60 and above will exceed 1.4 billion, with 15%–20% affected by incontinence. This massive group creates a solid foundation for underpad demand. At the same time, the standardized procurement of nursing products by hospitals and elderly care institutions is accelerating market penetration. In addition, as consumers pursue higher-quality lifestyles, innovative underpads featuring ultra-strong absorption, breathability and dryness, antibacterial protection, and odor control are becoming the key direction for market upgrades.
From a global perspective, North America and Europe, supported by well-developed elderly care systems, already enjoy a high adoption rate of underpads, with markets performing steadily. By contrast, the Asia-Pacific region is viewed as the most promising growth engine. Represented by China, Japan, and Southeast Asian countries, the underpad market is entering a rapid development phase, driven by both the accelerating aging process and the rising awareness of caregiving. Particularly in China, the increasing demand for home-based care is pushing underpads from institutional use into households, making them a high-frequency consumer product.
The underpad market is now in a stage of rapid expansion, with functional upgrades, eco-friendly materials, and e-commerce channel development expected to become industry priorities. Jiayue, as a professional hygiene manufacturer with more than a decade of experience, operates modern production lines and a strict quality management system to ensure that every product meets high-quality standards. With mature OEM/ODM services, customized solutions, and a professional team equipped with extensive product knowledge, Jiayue provides full support to help partners efficiently expand their markets. Choosing Jiayue means choosing a long-term strategic partner with reliable quality and innovation.
This September, Jiayue is launching a special promotion: for every full-container order, customers may choose one of the following rewards：360 packs of wet wipes (28,880 pieces in total)； 2,000 pieces baby series products； 800 pieces adult series products；1,500 pieces menstrual pants； or 1,500 packs of tissues. Flexible choices, convenient combinations.Promotion period: September 1–30, 2025. Jiayue looks forward to joining hands with global customers to achieve long-term growth in the hygiene industry.
