According to IMARC Group data, the global baby diaper market surpassed USD 70 billion in 2024 and is projected to expand steadily at a CAGR of over 3%. Driven by consumption upgrades and refined parenting concepts, parents’ expectations for diapers are shifting from “basic leak protection” to comprehensive demands of comfort, health, and eco-friendliness. Jiayue’s self-owned brand Adariel has launched a brand-new baby series, delivering enhanced comfort and safety through innovative design and thoughtful details.
The newly introduced Adariel Baby Pull-Up Pants achieve an optimal balance between functionality and comfort, greatly enhancing infants’ wearing experience. The product adopts Q-type production technology, effectively improving the fit compared with conventional pull-ups, ensuring that babies remain free and flexible while learning to walk and engaging in daily activities. The waistband features a bubble cotton design, better conforming to the baby’s waist and abdomen curves, reducing marks, and significantly enhancing comfort.
The 3D top sheet substantially improves liquid dispersion and breathability, helping to reduce moisture and diaper rash risk. The absorbent core uses Japanese-imported SAP materials, ensuring rapid absorption and strong liquid retention, thereby minimizing side leakage and rewetting to keep the baby dry for longer. On the back, a convenient disposal tape makes changing and discarding diapers easier, catering to the fast-paced lifestyle of modern families. With continuous product innovation, Jiayue aligns with the industry’s development trend toward efficiency, thinness, health, and convenience, providing globally competitive infant care solutions.
Jiayue has always placed quality and partnership as top priorities. Alongside product innovation, we strictly control every production stage. Supported by modern automated production lines and a comprehensive quality management system, each diaper undergoes rigorous testing to ensure it is free from harmful chemicals and fluorescent agents, offering all-round protection for delicate baby skin. With continuously optimized processes and equipment, Jiayue’s annual production has exceeded 500 million pieces, backed by authoritative certifications such as CE, SGS, ISO9001, and ISO13485, demonstrating its leading position in quality assurance and compliance.
This September, Jiayue is launching a special promotion: for every full-container order, customers may choose one of the following rewards:360 packs of wet wipes (28,880 pieces in total); 2,000 pieces baby series products; 800 pieces adult series products;1,500 pieces menstrual pants; or 1,500 packs of tissues. Flexible choices, convenient combinations.Promotion period: September 1–30, 2025. Jiayue looks forward to joining hands with global customers to achieve long-term growth in the hygiene industry.