Rise of the “She-Economy”： Jiayue Seizes First-Mover Advantage in the Global Market!
In recent years, with the continuous advancement of China’s manufacturing capabilities and the growing overall competitiveness of domestic brands in areas such as product design, quality control, and pricing, sanitary napkin products are steadily moving away from reliance on high-end imports and carving out a place in the global market. At the same time, the rise of the “she-economy” has driven consistent growth in global demand for feminine hygiene products, creating broad opportunities for Chinese enterprises to expand their export footprint.
In March 2025, China’s sanitary napkin export performance stood out, with both export volume and value experiencing significant growth—offering strong support for domestic hygiene product manufacturers in expanding into international markets. Data shows that export volume reached 13.8586 million kilograms, up 33.95% year-on-year, while export value rose to RMB 440.1317 million, a 21.58% increase compared to the same period last year. This reflects the growing recognition of Chinese sanitary napkin products in the global market. However, it is worth noting that the average export price was RMB 31.76 per kilogram, down 9.23% year-on-year, indicating intensified global competition and pricing pressure. In this environment, companies with consistent product quality and competitive pricing will be better positioned to gain an advantage in the export market.
In terms of export destinations, the top ten countries and regions for China’s sanitary napkin exports in March 2025 were: the United States, Russia, Vietnam, the Philippines, Taiwan (China), Malaysia, Venezuela, the United Kingdom, India, and Hong Kong (China). These markets span both mature and emerging economies, each with diverse requirements in terms of product quality, functional positioning, and price sensitivity. In response to this trend, Jiayue—an experienced and high-quality supplier with over a decade of focus in the hygiene industry—leverages its strong R&D capabilities and flexible market responsiveness to continuously refine product strategies and enhance cost performance. This enables the company to steadily build its brand presence in the fiercely competitive international landscape while effectively managing downward pricing pressure.
Fujian Province ranks among the top sanitary napkin export regions in China, with Quanzhou as its core manufacturing hub, known for its highly concentrated supply chain resources. Jiayue, as a leading supplier in Quanzhou’s hygiene product industry, operates a modern production facility with an annual capacity exceeding 500 million pieces, enabling it to efficiently fulfill large-scale custom orders for both domestic and international clients. We export over 100 containers (40HQ) to global markets every month. For more information about our products or OEM customization services, feel free to contact us!
