France Enters a Super-Aged Society, Driving Comprehensive Upgrades in Adult Care Demand！
As population aging deepens across Europe, France has become one of the most predictable growth markets for adult incontinence products in the region. According to INSEE, people aged 65 and above now account for over 21% of the French population—well beyond the UN threshold for a “deeply aged society” (14%) and officially entering the category of a “super-aged society” (20%). This share is expected to rise further, ensuring long-term, rigid demand for incontinence care products in the French market.
Population aging in France is accelerating, leading to a steady and sustained increase in incontinence care needs. In 2025, France’s total population is approximately 66.6 million, with more than one-fifth classified as elderly. Longer life expectancy, a higher prevalence of chronic diseases, and the growing number of seniors living alone have contributed to a widespread occurrence of incontinence. Official data shows that around 30%–40% of individuals aged 75 and above experience varying degrees of incontinence, with severity increasing with age. As a result, adult diapers, underpads, and pull-up pants have become essential consumables for home care, nursing homes, and medical institutions. At the same time, public awareness of incontinence is rising, and home-based care models are rapidly gaining traction, driving higher product penetration in household settings. The market is thus experiencing dual momentum from both institutional and home-use channels.
According to Credence Research, the French adult incontinence market was valued at approximately USD 303 million in 2018 and expanded to USD 394 million in 2024. Supported by demographic shifts, product upgrades, and increasing care awareness, the market is projected to reach USD 993 million by 2032, representing a remarkable CAGR of 12.2%. This growth rate far exceeds that of most European markets, positioning France as one of the most dynamic and fast-growing segments in the region.
Although the French adult care market is relatively mature, price sensitivity remains notable. Mid-range consumers show a strong preference for high-value, cost-effective products—creating opportunities for manufacturers with robust OEM/ODM capabilities and stable quality control systems. Additionally, the rapid expansion of e-commerce platforms such as Amazon and Cdiscount enables emerging brands to accelerate market penetration while bypassing the traditional barriers associated with offline distribution.
With multiple favorable factors converging, France has become one of the most promising growth engines in Europe’s adult care sector. Leveraging more than a decade of expertise in hygiene product manufacturing, along with a stable production system and rigorous quality management, Jiayue is committed to providing safe, reliable, and high-performance incontinence care solutions. Our OEM/ODM services offer full customization—from top sheet materials and absorbent core specifications to sizing options and packaging design—ensuring that we meet the diverse needs of different markets and clients. Jiayue provides efficient and dependable supply support to help partners expand their presence in the rapidly developing adult care market.
